Skip to main content

OOH (Out Of Home) Consumption

OOH - Sounds more like a chemical formula, doesn't it?  Probably reminds us of our chemistry classes, when all we had in our minds was H2O, H2SO4, HCl etc.
Actually, OOH stands for "Out Of Home" consumption.  In the modern day, we spend most of our time outside of our home than in it.  A study says that "Consumers spend 25% more time out of their homes than 10 years ago".  Once we're outside our home, we spend money on a whole lot of things, especially food.  This very behavior of ours is being targeted by the companies in the food space.  They know that in case of most of today's couples, both husband and wife go to work.  In a lot of cases, there is no time for either wife or husband to cook food at home (at least that's what they tell you).  So, they prefer to eat outside.  Once you are outside, there are a whole variety of options to consume food.  You can either grab a piece of pizza, have idli/vada at a local Darshini, have some street side food, have coffee & snacks at Cafe Coffee Day etc.  Doing this on a regular basis is only going to spoil your health.  But, do we really care?
Eating out has become a fancy for some and a necessity for others.  Eating out once in a while is fine, but if it becomes your mainstay, then it is a problem.  It is a problem for your health but a boon for the companies, hotels etc involved in the food business.  These are booming times for them & they are making the most of it.
So, how much are you contributing to OOH consumption?

Comments

  1. Preeti27 July 2011 at 08:27

    This comment has been removed by the author.

    ReplyDelete
  2. Preeti27 July 2011 at 08:33

    Kiran - OOH is a nice terminology:) You were thinking more of a chemical formula and I was leaning towards painful emotion like Ooh .. my stomach hurts :)))))) That goes to show you are a science background.

    More on the topic ... Growing up I had 24 hr access to Daddy's restaurant. But mom made sure we eat home cooked meal only :)Even dad came home to home cooked meal. He knew they add too much oil, butter, and Margarine to make it more delicious. Making healthy choice needs to be thought by ours parents and as we grown its our responsibility to stay that way; its easy to sway towards restaurant food. I work full time. Before I leave to work at 9 - I cook breakfast, and lunch. Pack some for my lunch too. Come back home and prepare dinner.-- In short, work should not the a reason to evade cooking :) If I can do it, anyone can.

    I want my kids to do the same. I started "In my kitchen blog" to help my daughter pick the recipes I know and learned from my mom and hope she continues the tradition with her kids :)So how much I contribute to OOH consumption ... None these days. Ice cream to kids is the farthest we've been :)

    ReplyDelete
  3. Kiran A K27 July 2011 at 22:07

    Preeti, agree with you 100%. It is the parents who have to first inculcate the habit of home food in their children (I have been very lucky in this aspect).
    I also absolutely loved this particular statement of yours, "Work should not be a reason to evade cooking".

    ReplyDelete

Post a Comment

Popular posts from this blog

Dogs and Us

Our pet Milo (a huge German Shepherd), is the inspiration for my very first blog post.  Having seen Milo in action for quite some years now, I have noticed some interesting differences between his behaviour & us humans.  I am assuming here that Milo represents the entire race of dogs on the planet :) In today's busy world, we humans do not seem to have the time to appreciate, acknowledge, or thank the people who do so much for us.  For example, today's youth do not seem to care how much their parents do for them.  They are more busy liking something on Facebook or Tweeting away.  If any of our really good/genuine friends emails us or calls us up we do not have time for them, but we do have the time for watching some inane/mundane television show.  If somebody does us a favour, we do not have the time to acknowledge it (we take it for granted).  On the other hand, if we do something good to anybody, we expect some appreciation/acknowledgement fr...
7 comments
Read more

'Talk'ers vs 'Do'ers

Is this the age of 'Talk'ers? That is, people who can talk their way through anything and everything. Talkers category : We tend to get influenced by people who talk well and ignore people who actually do the job.  Especially in a corporate environment, you find people who talk well, communicate well, but do not essentially do good work.  But it is people like these who tend to get noticed & tend to go higher up the ladder.  They can often take credit for good work done by others.  This category gives the impression that they know everything but when you actually make them do something, they come a cropper. These people are also adept at transferring work that they do not like to other unsuspecting victims. :) Doers category : On the other hand, you find people, who are really good at their work, do their job silently and stay in the background.  Some of these people are not good communicators.  So, even if they do a good job, they...
6 comments
Read more