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OOH (Out Of Home) Consumption

OOH - Sounds more like a chemical formula, doesn't it?  Probably reminds us of our chemistry classes, when all we had in our minds was H2O, H2SO4, HCl etc.
Actually, OOH stands for "Out Of Home" consumption.  In the modern day, we spend most of our time outside of our home than in it.  A study says that "Consumers spend 25% more time out of their homes than 10 years ago".  Once we're outside our home, we spend money on a whole lot of things, especially food.  This very behavior of ours is being targeted by the companies in the food space.  They know that in case of most of today's couples, both husband and wife go to work.  In a lot of cases, there is no time for either wife or husband to cook food at home (at least that's what they tell you).  So, they prefer to eat outside.  Once you are outside, there are a whole variety of options to consume food.  You can either grab a piece of pizza, have idli/vada at a local Darshini, have some street side food, have coffee & snacks at Cafe Coffee Day etc.  Doing this on a regular basis is only going to spoil your health.  But, do we really care?
Eating out has become a fancy for some and a necessity for others.  Eating out once in a while is fine, but if it becomes your mainstay, then it is a problem.  It is a problem for your health but a boon for the companies, hotels etc involved in the food business.  These are booming times for them & they are making the most of it.
So, how much are you contributing to OOH consumption?

Comments

  1. Preeti27 July 2011 at 08:27

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  2. Preeti27 July 2011 at 08:33

    Kiran - OOH is a nice terminology:) You were thinking more of a chemical formula and I was leaning towards painful emotion like Ooh .. my stomach hurts :)))))) That goes to show you are a science background.

    More on the topic ... Growing up I had 24 hr access to Daddy's restaurant. But mom made sure we eat home cooked meal only :)Even dad came home to home cooked meal. He knew they add too much oil, butter, and Margarine to make it more delicious. Making healthy choice needs to be thought by ours parents and as we grown its our responsibility to stay that way; its easy to sway towards restaurant food. I work full time. Before I leave to work at 9 - I cook breakfast, and lunch. Pack some for my lunch too. Come back home and prepare dinner.-- In short, work should not the a reason to evade cooking :) If I can do it, anyone can.

    I want my kids to do the same. I started "In my kitchen blog" to help my daughter pick the recipes I know and learned from my mom and hope she continues the tradition with her kids :)So how much I contribute to OOH consumption ... None these days. Ice cream to kids is the farthest we've been :)

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  3. Kiran A K27 July 2011 at 22:07

    Preeti, agree with you 100%. It is the parents who have to first inculcate the habit of home food in their children (I have been very lucky in this aspect).
    I also absolutely loved this particular statement of yours, "Work should not be a reason to evade cooking".

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