OOH - Sounds more like a chemical formula, doesn't it? Probably reminds us of our chemistry classes, when all we had in our minds was H 2 O, H 2 SO4, HCl etc. Actually, OOH stands for " Out Of Home " consumption. In the modern day, we spend most of our time outside of our home than in it. A study says that "Consumers spend 25% more time out of their homes than 10 years ago". Once we're outside our home, we spend money on a whole lot of things, especially food. This very behavior of ours is being targeted by the companies in the food space. They know that in case of most of today's couples, both husband and wife go to work. In a lot of cases, there is no time for either wife or husband to cook food at home (at least that's what they tell you). So, they prefer to eat outside. Once you are outside, there are a whole variety of options to consume food. You can either grab a piece of pizza, have idli/vada at a local Darshi...