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Showing posts from July, 2011

OOH (Out Of Home) Consumption

OOH - Sounds more like a chemical formula, doesn't it?   Probably reminds us of our chemistry classes, when all we had in our minds was H 2 O, H 2 SO4, HCl etc. Actually, OOH stands for " Out Of Home " consumption.   In the modern day, we spend most of our time outside of our home than in it.   A study says that "Consumers spend 25% more time out of their homes than 10 years ago".   Once we're outside our home, we spend money on a whole lot of things, especially food.   This very behavior of ours is being targeted by the companies in the food space.   They know that in case of most of today's couples, both husband and wife go to work.   In a lot of cases, there is no time for either wife or husband to cook food at home (at least that's what they tell you).   So, they prefer to eat outside.   Once you are outside, there are a whole variety of options to consume food.   You can either grab a piece of pizza, have idli/vada at a local Darshini, have some

Do one thing well

Some people are quality conscious, no matter what the work they are doing.  Whether the task is personal or professional, small or big, they do it well.  Being focused is really important to them.  No matter what the task they do, they give it their full attention.  They move from one task to the next, only when they are sure that the current one has been done properly.  They can multi-task as well, but they make sure they don't have too much on their plate, so that the quality of any of their tasks doesn't get affected.  You will find that people like these, even if they are writing a small email, make sure that it is upto the mark.  Even if they have to give a small gift to somebody, they will put it in a nice gift wrapper & also make sure that the gift is something nice/meaningful for the receiver. On the other hand, you have people who try to do too many things at the same time.  As a result, the quality of their work diminishes, even though they seem to have their he

'Talk'ers vs 'Do'ers

Is this the age of 'Talk'ers? That is, people who can talk their way through anything and everything. Talkers category : We tend to get influenced by people who talk well and ignore people who actually do the job.  Especially in a corporate environment, you find people who talk well, communicate well, but do not essentially do good work.  But it is people like these who tend to get noticed & tend to go higher up the ladder.  They can often take credit for good work done by others.  This category gives the impression that they know everything but when you actually make them do something, they come a cropper. These people are also adept at transferring work that they do not like to other unsuspecting victims. :) Doers category : On the other hand, you find people, who are really good at their work, do their job silently and stay in the background.  Some of these people are not good communicators.  So, even if they do a good job, they are not able to communicate th